Six Simple Steps to a Great Website.1
Understanding your Business & Choosing an approach.
Before we can begin desigining or building your site we need to understand exactly what your goals are. Talking together we can define your goals, expectations, and realistic plans for what your website will do for you and your business. Professionals, retailers, artists, organizations, and personalities all require different approaches to design, development, content, and promotion of a website. These different approaches are achieved by a wide variety of website technologies, called platforms, each of which have unique strengths and weaknesses that make them individually suited for different uses.
Developing a general scope of your project
With the information provided in step 1, we will outline and present to you a basic scope, or general specification, outlining the amount of work to be done, and how each segment of work helps achieve the goals and expectations driving you to have a website built. Your scope will outline the extent of the project, suggest a timeline for production, and outline the costs associated with your project.
Designing your site
After you approve of the project outlined in scope 2, and we collect a deposit, we begin designing your site with two different initial sketches, from which you’ll pick a general direction you’d like the site to go in. Of course we will make and explain our recommendations at this stage as well. After choosing your general site layout and theme, we’ll start submitting revisions to you featuring color combinations, graphics, and photos discussed in steps 1 and 2. When we’ve reached a general “look and feel” that you like, we begin development.4
Building your site
After your design is approved, we begin building out your website in the platform required by your site. Over the course of your build, as we continue to hit the significant milestones on your timeline, we will send emails with preview links for you to check our work and see your website progress. During this phase we overlap testing and review as well, where copy is read carefully for typographical errors and factual mistakes, photos are selected, and content is groomed for launch.5
Deployment and testing
Once your site is built, and you have reviewed the site via our preview links, we begin deploying, or installing, your site on your hosting server. During this phase we also extensively test your site as well in order to be sure that no unforeseen errors or embarrasing broken links or missing images remain to be corrected. Once the finished site is installed on the live server and checked, it is launched, and within 24-48 hours the website becomes live and starts responding to browser requests for your web address.6
Submission to SEO and internet publication
After your site is complete and live, we submit your site to Google and other search engines, and make sure each page on your site is ready to respond to searches with complete search result information like page titles, headers, and complete meta descriptions. Depending on your budget and the goals and expectations outlined in step 1, we can also begin a more advanced SEO or publication campaign at this point, including mass directory submissions, link building campaigns, social media page development, and submission product listing services and paid advertising services.